{
  "range": "2026-10-01 to 2026-12-31",
  "ship_days": "Monday to Wednesday, packed cold",
  "key_dates": {
    "halloween": "2026-10-31",
    "thanksgiving": "2026-11-26",
    "thanksgiving_order_by": "2026-11-20",
    "corporate_order_by": "2026-12-08",
    "christmas_order_by": "2026-12-15",
    "last_ship_day": "2026-12-16",
    "christmas": "2026-12-25"
  },
  "sends": [
    {
      "id": "oct-camp-01",
      "type": "email",
      "date": "2026-10-01",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Cider Harvest is here.",
      "preview": "If fall had a flavor, this would be it.",
      "goal": "Pouch trial. Launch the seasonal flavor as an event.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-01.html",
      "thumb": "email/thumbs/oct-camp-01.png"
    },
    {
      "id": "oct-camp-02",
      "type": "email",
      "date": "2026-10-06",
      "segment": "Never purchased AND Engaged 90",
      "subject": "It ships cold. Here is how.",
      "preview": "Packed cold in Rigby, Idaho. Ships Monday to Wednesday. No weekends in a truck.",
      "goal": "Kill the melt and shipping objections for people who have not bought yet.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-02.html",
      "thumb": "email/thumbs/oct-camp-02.png"
    },
    {
      "id": "oct-camp-03",
      "type": "email",
      "date": "2026-10-08",
      "segment": "Corporate list (Corp Orders Nov to Dec 2025 OR bought 5 lb bulk OR any order over $200)",
      "subject": "Client gifts, decided in October.",
      "preview": "For the office sending 20 to 200 gifts this December.",
      "goal": "Open corporate orders before decisions close mid October.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-03.html",
      "thumb": "email/thumbs/oct-camp-03.png"
    },
    {
      "id": "oct-camp-04",
      "type": "email",
      "date": "2026-10-13",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Apples 101: why we only use jumbo Granny Smith.",
      "preview": "Crisp, tart, and big enough to slice for the table.",
      "goal": "Education, no offer. Show the cross section and why jumbo Granny Smith matters.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-04.html",
      "thumb": "email/thumbs/oct-camp-04.png"
    },
    {
      "id": "oct-camp-05",
      "type": "email",
      "date": "2026-10-15",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "The Halloween party spread, sorted.",
      "preview": "About 200 wrapped caramels and a box of jumbo apples. Done.",
      "goal": "Halloween party spread. Bulk bag and apples for hosts.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-05.html",
      "thumb": "email/thumbs/oct-camp-05.png"
    },
    {
      "id": "oct-camp-06",
      "type": "email",
      "date": "2026-10-20",
      "segment": "Has purchased (Placed Order at least once) AND Engaged 90",
      "subject": "For the teacher. For the neighbor who takes your packages.",
      "preview": "Small gifts that feel like big gestures.",
      "goal": "Small gifts for teachers and neighbors. Pouch bundle and Collection.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-06.html",
      "thumb": "email/thumbs/oct-camp-06.png"
    },
    {
      "id": "oct-camp-07",
      "type": "email",
      "date": "2026-10-22",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "A flavor worth having strong opinions about.",
      "preview": "Black Licorice caramel. Individually wrapped. Trick or treat, sorted.",
      "goal": "Trick or treat pouches. Black Licorice as the October hero.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-07.html",
      "thumb": "email/thumbs/oct-camp-07.png"
    },
    {
      "id": "oct-camp-08",
      "type": "email",
      "date": "2026-10-26",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Halloween week. Ships tomorrow.",
      "preview": "Order tonight and it leaves Rigby this week. Oct 31 is National Caramel Apple Day.",
      "goal": "Last ship week of October. National Caramel Apple Day Oct 31.",
      "skin": "oct",
      "url": "email/campaigns/oct-camp-08.html",
      "thumb": "email/thumbs/oct-camp-08.png"
    },
    {
      "id": "sms-03",
      "type": "sms",
      "date": "2026-10-26",
      "segment": "SMS subscribers",
      "subject": "Halloween week ship reminder",
      "preview": "The Caramel Tree: Halloween week. Order tonight and your caramel apples ship Tue or Wed, packed cold. Last October ship week. thecarameltree.com",
      "goal": "Halloween week ship reminder",
      "skin": "oct",
      "url": "email/sms/sms-03.html",
      "thumb": "email/thumbs/sms-03.png"
    },
    {
      "id": "nov-camp-01",
      "type": "email",
      "date": "2026-11-03",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "The host gift that does not get regifted.",
      "preview": "Bring caramel apples to Thanksgiving. Watch what happens.",
      "goal": "Thanksgiving host gift. The hostess gift that gets remembered.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-01.html",
      "thumb": "email/thumbs/nov-camp-01.png"
    },
    {
      "id": "nov-camp-02",
      "type": "email",
      "date": "2026-11-05",
      "segment": "Corporate list (Corp Orders Nov to Dec 2025 OR bought 5 lb bulk OR any order over $200)",
      "subject": "40 clients. Zero wrapping.",
      "preview": "Corporate caramel, packed cold, with your note inside.",
      "goal": "Corporate gifting: volume, note, deadlines.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-02.html",
      "thumb": "email/thumbs/nov-camp-02.png"
    },
    {
      "id": "nov-camp-03",
      "type": "email",
      "date": "2026-11-10",
      "segment": "Has purchased (Placed Order at least once) AND Engaged 90",
      "subject": "Who showed up for you this year?",
      "preview": "A thank you gift for the person you owe one.",
      "goal": "Gratitude gifts for the people who showed up this year.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-03.html",
      "thumb": "email/thumbs/nov-camp-03.png"
    },
    {
      "id": "nov-camp-04",
      "type": "email",
      "date": "2026-11-12",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Thanksgiving table? Order by Friday.",
      "preview": "Orders in by Friday Nov 20 ship Mon to Wed of Thanksgiving week.",
      "goal": "Ship-by for Thanksgiving. Order by Friday Nov 20.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-04.html",
      "thumb": "email/thumbs/nov-camp-04.png"
    },
    {
      "id": "nov-camp-05",
      "type": "email",
      "date": "2026-11-17",
      "segment": "VIP (2+ orders OR $100+ lifetime)",
      "subject": "December, before everyone else sees it.",
      "preview": "The holiday lineup and every date you need. VIPs first.",
      "goal": "December preview to VIPs. Dates, lineup, no offer.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-05.html",
      "thumb": "email/thumbs/nov-camp-05.png"
    },
    {
      "id": "sms-04",
      "type": "sms",
      "date": "2026-11-20",
      "segment": "SMS subscribers",
      "subject": "Ship deadline 1: Thanksgiving",
      "preview": "The Caramel Tree: Last day to order for a Thanksgiving week ship. Orders in tonight go out Mon to Wed, packed cold. thecarameltree.com",
      "goal": "Ship deadline 1: Thanksgiving",
      "skin": "nov",
      "url": "email/sms/sms-04.html",
      "thumb": "email/thumbs/sms-04.png"
    },
    {
      "id": "nov-camp-06",
      "type": "email",
      "date": "2026-11-22",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Stocking stuffers, previewed.",
      "preview": "Individually wrapped. Fits in a stocking. Gone by New Year.",
      "goal": "Stocking stuffer preview. Pouches and the Extra Caramel Bag.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-06.html",
      "thumb": "email/thumbs/nov-camp-06.png"
    },
    {
      "id": "nov-camp-07",
      "type": "email",
      "date": "2026-11-27",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "No doorbusters. Free shipping over $75, all season.",
      "preview": "We do not do fake sales. Here is what we do.",
      "goal": "Black Friday: free shipping over $75, no gimmicks.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-07.html",
      "thumb": "email/thumbs/nov-camp-07.png"
    },
    {
      "id": "sms-05",
      "type": "sms",
      "date": "2026-11-27",
      "segment": "SMS subscribers",
      "subject": "BFCM: free shipping over $75",
      "preview": "The Caramel Tree: No doorbusters. Free shipping over $75 all season, no code. Apple 4-packs already ship free. thecarameltree.com",
      "goal": "BFCM: free shipping over $75",
      "skin": "nov",
      "url": "email/sms/sms-05.html",
      "thumb": "email/thumbs/sms-05.png"
    },
    {
      "id": "nov-camp-08",
      "type": "email",
      "date": "2026-11-30",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Cyber Monday: the two bundles.",
      "preview": "Four apples. Four pouches. Both ship free.",
      "goal": "Cyber Monday bundles. Apple bundle plus pouch bundle, both ship free together.",
      "skin": "nov",
      "url": "email/campaigns/nov-camp-08.html",
      "thumb": "email/thumbs/nov-camp-08.png"
    },
    {
      "id": "dec-camp-01",
      "type": "email",
      "date": "2026-12-01",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Twelve gifts. One kitchen in Idaho.",
      "preview": "For the boss, the teacher, the in-laws, and you.",
      "goal": "Gift guide by person. Twelve gifts, one page.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-01.html",
      "thumb": "email/thumbs/dec-camp-01.png"
    },
    {
      "id": "dec-camp-02",
      "type": "email",
      "date": "2026-12-03",
      "segment": "Corporate list (Corp Orders Nov to Dec 2025 OR bought 5 lb bulk OR any order over $200)",
      "subject": "Corporate orders close Tuesday, Dec 8.",
      "preview": "Five days to lock in December delivery for the office.",
      "goal": "Corporate last call. Order by Dec 8.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-02.html",
      "thumb": "email/thumbs/dec-camp-02.png"
    },
    {
      "id": "dec-camp-03",
      "type": "email",
      "date": "2026-12-06",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Stocking stuffers that ship this week.",
      "preview": "Ten flavors, individually wrapped, $11.99. Order by tonight.",
      "goal": "Stocking stuffers. Pouches and the Extra Caramel Bag.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-03.html",
      "thumb": "email/thumbs/dec-camp-03.png"
    },
    {
      "id": "sms-06",
      "type": "sms",
      "date": "2026-12-06",
      "segment": "SMS subscribers",
      "subject": "Stocking stuffers",
      "preview": "The Caramel Tree: Stocking stuffers ship this week. 10 caramel flavors, wrapped, $11.99. Order tonight for a Mon to Wed ship. thecarameltree.com",
      "goal": "Stocking stuffers",
      "skin": "dec",
      "url": "email/sms/sms-06.html",
      "thumb": "email/thumbs/sms-06.png"
    },
    {
      "id": "sms-07",
      "type": "sms",
      "date": "2026-12-07",
      "segment": "SMS subscribers on Corporate list",
      "subject": "Corporate last call",
      "preview": "The Caramel Tree: Corporate orders close tomorrow, Tue Dec 8, for December delivery. Send us the list and the note. thecarameltree.com/pages/wholesale",
      "goal": "Corporate last call",
      "skin": "dec",
      "url": "email/sms/sms-07.html",
      "thumb": "email/thumbs/sms-07.png"
    },
    {
      "id": "dec-camp-04",
      "type": "email",
      "date": "2026-12-08",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "One week to order for Christmas.",
      "preview": "Order by Tuesday Dec 15. Last ship day is Wednesday Dec 16.",
      "goal": "Order-by Dec 15, one week out. First of three.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-04.html",
      "thumb": "email/thumbs/dec-camp-04.png"
    },
    {
      "id": "sms-08",
      "type": "sms",
      "date": "2026-12-08",
      "segment": "SMS subscribers",
      "subject": "Ship deadline 2: one week to Dec 15",
      "preview": "The Caramel Tree: One week left. Order by Tue Dec 15 for our last Christmas ship day, Wed Dec 16. This week is the calm one. thecarameltree.com",
      "goal": "Ship deadline 2: one week to Dec 15",
      "skin": "dec",
      "url": "email/sms/sms-08.html",
      "thumb": "email/thumbs/sms-08.png"
    },
    {
      "id": "dec-camp-05",
      "type": "email",
      "date": "2026-12-12",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Three days left. Order by Tuesday.",
      "preview": "The Christmas order-by date is Tuesday Dec 15.",
      "goal": "Order-by Dec 15, three days out. Second of three, escalating.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-05.html",
      "thumb": "email/thumbs/dec-camp-05.png"
    },
    {
      "id": "sms-09",
      "type": "sms",
      "date": "2026-12-14",
      "segment": "SMS subscribers",
      "subject": "Ship deadline 3: tomorrow is the day",
      "preview": "The Caramel Tree: Tomorrow, Tue Dec 15, is the last day to order for Christmas. Ships Wed Dec 16, packed cold. thecarameltree.com",
      "goal": "Ship deadline 3: tomorrow is the day",
      "skin": "dec",
      "url": "email/sms/sms-09.html",
      "thumb": "email/thumbs/sms-09.png"
    },
    {
      "id": "dec-camp-06",
      "type": "email",
      "date": "2026-12-15",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "Last day to order for Christmas.",
      "preview": "Orders in by midnight ship tomorrow. After that, eGift cards.",
      "goal": "Order-by Dec 15, last day. Third of three. Then eGift cards.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-06.html",
      "thumb": "email/thumbs/dec-camp-06.png"
    },
    {
      "id": "sms-10",
      "type": "sms",
      "date": "2026-12-15",
      "segment": "SMS subscribers",
      "subject": "Last call, Dec 15",
      "preview": "The Caramel Tree: Last call. Orders in by midnight ship tomorrow. Missed it? An eGift card arrives instantly. thecarameltree.com",
      "goal": "Last call, Dec 15",
      "skin": "dec",
      "url": "email/sms/sms-10.html",
      "thumb": "email/thumbs/sms-10.png"
    },
    {
      "id": "dec-camp-07",
      "type": "email",
      "date": "2026-12-21",
      "segment": "Engaged 90 (opened or clicked in 90 days OR ordered in 180 days)",
      "subject": "New Year, one bowl, about 200 caramels.",
      "preview": "The party spread for Dec 31, shipping this week.",
      "goal": "New Year party spread. Ships Dec 21 to 23 for Dec 31. Plus eGift for late gifts.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-07.html",
      "thumb": "email/thumbs/dec-camp-07.png"
    },
    {
      "id": "dec-camp-08",
      "type": "email",
      "date": "2026-12-30",
      "segment": "Has purchased (Placed Order at least once) AND Engaged 90",
      "subject": "Thank you. From all of us in Rigby.",
      "preview": "That was the season. Here is what January looks like.",
      "goal": "Thank you and January preview. No offer.",
      "skin": "dec",
      "url": "email/campaigns/dec-camp-08.html",
      "thumb": "email/thumbs/dec-camp-08.png"
    },
    {
      "id": "sms-12",
      "type": "sms",
      "date": "2026-12-30",
      "segment": "SMS subscribers",
      "subject": "Thank you, no offer",
      "preview": "The Caramel Tree: Thank you for a ridiculously good December. The kettle takes a short break, then Huckleberry is back in January. That is all.",
      "goal": "Thank you, no offer",
      "skin": "dec",
      "url": "email/sms/sms-12.html",
      "thumb": "email/thumbs/sms-12.png"
    }
  ]
}