Trigger (Klaviyo metric)
Klaviyo metric: Placed Order (Shopify). Review branch: Delivered Shipment (Shopify fulfillment event), built as a second flow in Klaviyo since a flow has one trigger.
Q4 email program · Flows
Automation flow · 5 emails
Post purchase: thank you, how to serve, cross sell, review request
Repeat buyers are 20% of customers and 46% of revenue, and nobody emails them. This flow thanks every buyer, tells them how to store and serve, cross sells apples to pouch buyers and pouches to apple buyers, and asks for a review 7 days after the shipment is delivered. No discounts anywhere in it.
Flow spec
Trigger filters
None. First time and repeat buyers both enter. Email 1 has a conditional block that changes one line for repeat buyers.
Flow filters
Not on the Corporate list. Order value under $300 (larger orders get a personal note from Andy).
Exit conditions
Placed Order again during the flow skips the cross sell email and restarts the flow with the new order.
Timing
Email 1 at 1 hour. Email 2 at 2 days (or on Delivered Shipment if sooner). Email 3 at 10 days. Review request 7 days after Delivered Shipment.
Smart sending
Off for email 1 and the review request. On for emails 2 and 3.
Build notes
Cross sell split: "Placed Order where item product type equals Caramel Apple" sends the pouch version; everyone else gets the apple version. Serving lines are safe on the live PDP facts. Confirm the fridge and slicing advice with Andy before launch; it is written as plain advice, not a claim.
Steps, with every message rendered
Trigger
Trigger · Placed Order
Wait
Wait 1 hour
SubjectGot it. Thank you.
PreviewYour order is in the queue in Rigby. Here is what happens next.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 2 days
SubjectHow to keep it, how to serve it.
PreviewThree things to know when the box arrives.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 8 days. Re-check for a newer order
Conditional split
Conditional split · Order contained a caramel apple product?
YES: apple buyer
SubjectThe same caramel, in a pouch.
PreviewApple people, meet the caramels you can keep in the glovebox.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Exit
End
NO: pouch or caramel buyer
SubjectThe caramel you liked, on a jumbo apple.
PreviewPouch people, meet the showpiece.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Exit
End
Trigger
Second trigger (separate flow) · Delivered Shipment. Filter: not in this flow in 60 days
Wait
Wait 7 days
SubjectHow was it?
PreviewOne minute, one honest review. It helps a small kitchen more than you know.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | ||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Exit
End