The Caramel Tree
Q4 email program  ·  Overview

Aisha, email and lifecycle

Caramel Tree Q4 email program

Five automation flows, 24 campaign emails, 12 SMS sends. One 600px Klaviyo template with a swappable header, announcement bar and footer rule per month. Every hero is a real product photo or one of Ed's renderings. No AI imagery, no discounts led with, no arrival promises.

One template, four skins

MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED.
base
Base (no skin)
Accent #B8862F
HALLOWEEN TREATS THAT SHIP. PACKED COLD, MON TO WED.
oct
October: Halloween, deep plum
Accent #C1611F
THANKSGIVING GIFTS SHIP MON TO WED. ORDER BY FRI NOV 20.
nov
November: Thanksgiving, rust and harvest
Accent #9C4A2B
CHRISTMAS ORDERS: ORDER BY TUE DEC 15. LAST SHIP DAY WED DEC 16.
dec
December: frost, evergreen, gold
Accent #1F3A2E

Calendar

Q4 send calendar (Oct to Dec grid)
24 emails, 10 dated SMS, ship days marked

Flows

Welcome upgrade with customer branch
6 emails. Prospect branch: Day 0, Day 1 SMS, Day 2, Day 4, Day 7. Customer branch: Day 0, Day 3.
Abandoned checkout, rebuilt with the $75 free ship math
3 emails. Email 1 at 1 hour. SMS at 4 hours (if consented and cart under $500). Email 2 at 24 hours. Email 3 at 48 hours.
Post purchase: thank you, how to serve, cross sell, review request
5 emails. Email 1 at 1 hour. Email 2 at 2 days (or on Delivered Shipment if sooner). Email 3 at 10 days. Review request 7 days after Delivered Shipment.
Winback (90 days) and sunset (120 days no engagement)
4 emails. Winback: Day 0, Day 5, SMS Day 7. Sunset: Day 0, Day 7, suppress Day 14.
Holiday 2025 buyer reactivation and corporate gifting nurture
6 emails. Corporate branch: Oct 6, Oct 13, Nov 30. Consumer branch: Oct 13 early access, Dec 1 order-by date, Dec 12 last call. Uses Klaviyo "wait until date" delays.

Campaigns

Cider Harvest is here.
Send 2026-10-01. Segment: Engaged 90.
It ships cold. Here is how.
Send 2026-10-06. Segment: Never purchased AND Engaged 90.
Client gifts, decided in October.
Send 2026-10-08. Segment: Corporate list.
Apples 101: why we only use jumbo Granny Smith.
Send 2026-10-13. Segment: Engaged 90.
The Halloween party spread, sorted.
Send 2026-10-15. Segment: Engaged 90.
For the teacher. For the neighbor who takes your packages.
Send 2026-10-20. Segment: Has purchased.
A flavor worth having strong opinions about.
Send 2026-10-22. Segment: Engaged 90.
Halloween week. Ships tomorrow.
Send 2026-10-26. Segment: Engaged 90.
The host gift that does not get regifted.
Send 2026-11-03. Segment: Engaged 90.
40 clients. Zero wrapping.
Send 2026-11-05. Segment: Corporate list.
Who showed up for you this year?
Send 2026-11-10. Segment: Has purchased.
Thanksgiving table? Order by Friday.
Send 2026-11-12. Segment: Engaged 90.
December, before everyone else sees it.
Send 2026-11-17. Segment: VIP.
Stocking stuffers, previewed.
Send 2026-11-22. Segment: Engaged 90.
No doorbusters. Free shipping over $75, all season.
Send 2026-11-27. Segment: Engaged 90.
Cyber Monday: the two bundles.
Send 2026-11-30. Segment: Engaged 90.
Twelve gifts. One kitchen in Idaho.
Send 2026-12-01. Segment: Engaged 90.
Corporate orders close Tuesday, Dec 8.
Send 2026-12-03. Segment: Corporate list.
Stocking stuffers that ship this week.
Send 2026-12-06. Segment: Engaged 90.
One week to order for Christmas.
Send 2026-12-08. Segment: Engaged 90.
Three days left. Order by Tuesday.
Send 2026-12-12. Segment: Engaged 90.
Last day to order for Christmas.
Send 2026-12-15. Segment: Engaged 90.
New Year, one bowl, about 200 caramels.
Send 2026-12-21. Segment: Engaged 90.
Thank you. From all of us in Rigby.
Send 2026-12-30. Segment: Has purchased.

SMS

Welcome SMS (flow, day 1)
Welcome flow, Day 1, 11am local, SMS consent only
Abandoned checkout SMS (flow, 4 hours)
Abandoned checkout flow, 4 hours after Started Checkout
Halloween week ship reminder
Mon Oct 26, 10am
Ship deadline 1: Thanksgiving
Fri Nov 20, 10am
BFCM: free shipping over $75
Fri Nov 27, 9am
Stocking stuffers
Sun Dec 6, 10am
Corporate last call
Mon Dec 7, 9am, Corporate list only
Ship deadline 2: one week to Dec 15
Tue Dec 8, 10am
Ship deadline 3: tomorrow is the day
Mon Dec 14, 10am
Last call, Dec 15
Tue Dec 15, 4pm
Winback SMS (flow, day 7)
Winback flow, Day 7, SMS consent only
Thank you, no offer
Wed Dec 30, 11am