Automation flow · 4 emails
Winback was built in Klaviyo and never switched on. Two emails and one SMS to anyone 90 days past their last order, leading with the new flavor, not a discount. Sunset takes anyone with no open or click in 120 days through two emails and then suppresses them, which protects deliverability for the December sends that pay the year.
Trigger (Klaviyo metric)
Winback: Added to Segment "Lapsed 90" (Placed Order at least once, Last Placed Order more than 90 days ago, Placed Order zero times in the last 90 days). Sunset: Added to Segment "Unengaged 120" (no Opened Email or Clicked Email in 120 days, no Placed Order in 180 days, on list more than 120 days).
Trigger filters
Winback: not on Corporate list. Sunset: not a VIP (2+ orders or $100+ lifetime) and not an SMS-only profile.
Flow filters
Winback: not in this flow in 180 days. Sunset: not in this flow in 365 days.
Exit conditions
Winback: Placed Order exits. Sunset: any open or click exits the profile back to Engaged 90; no engagement after email 2 sets a profile property Suppressed = true and the profile is removed from the default send segment.
Timing
Winback: Day 0, Day 5, SMS Day 7. Sunset: Day 0, Day 7, suppress Day 14.
Smart sending
On for all.
Build notes
Do not run sunset from Dec 1 to Dec 20; pause the flow so the peak sends are not competing with it. Winback offer is a flavor, not a percent. The SMS is the only place a small offer appears (free shipping on the next order).
Trigger
Trigger A: Winback · Added to Segment: Lapsed 90
SubjectNew flavor. Thought of you.
PreviewRaspberry and Cream is new. Cider Harvest is back.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 5 days. Re-check Placed Order
SubjectStill the same caramel.
PreviewNothing about the recipe changed. Just checking you are still out there.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | |||||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 2 days
Split
SMS consent?
SMS · Day 7, only with SMS consent
145 characters · Phone mock
Exit
End
Trigger
Trigger B: Sunset · Added to Segment: Unengaged 120
SubjectShould we keep writing?
PreviewWe would rather ask than assume.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | ||||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 7 days. Exit on any open or click
SubjectLast one from us.
PreviewIf we do not hear from you, we will stop.
| MADE FRESH IN RIGBY, IDAHO. PACKED COLD. SHIPS MON TO WED. | ||||||
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The Caramel Tree Made fresh in Rigby, Idaho. Real butter, real cream. Caramel apples · Caramels · Corporate gifts |
Wait
Wait 7 days
Action
Update profile property: Suppressed = true. Remove from Engaged 90.
Exit
End
