Q4 email program  ·  Calendar

Oct 1 to Dec 31, 2026

Q4 send calendar

24 campaign emails and 10 dated SMS. Eight emails a month, front loaded into the December window that did 60% of last December (Dec 8 to 18). Ship days are Monday to Wednesday, packed cold. Thanksgiving is Thu Nov 26, Christmas is Fri Dec 25. Christmas order-by is Tue Dec 15, last ship day Wed Dec 16.

October 2026

October: Halloween, deep plum  ·  8 emails, 1 SMS

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

emailCider Harvest is here.

2

3

4

5

6

emailIt ships cold. Here is how.

7

8

emailClient gifts, decided in October.

9

10

11

12

13

emailApples 101: why we only use jumbo Granny Smith.

14

15

emailThe Halloween party spread, sorted.

16

17

18

19

20

emailFor the teacher. For the neighbor who takes your packages.

21

22

emailA flavor worth having strong opinions about.

23

24

25

26

emailHalloween week. Ships tomorrow.smsHalloween week ship reminder

27

28

29

30

31Halloween

• 10-01 email Cider Harvest is here.
  Engaged 90 · Pouch trial. Launch the seasonal flavor as an event.
• 10-06 email It ships cold. Here is how.
  Never purchased AND Engaged 90 · Kill the melt and shipping objections for people who have not bought yet.
• 10-08 email Client gifts, decided in October.
  Corporate list · Open corporate orders before decisions close mid October.
• 10-13 email Apples 101: why we only use jumbo Granny Smith.
  Engaged 90 · Education, no offer. Show the cross section and why jumbo Granny Smith matters.
• 10-15 email The Halloween party spread, sorted.
  Engaged 90 · Halloween party spread. Bulk bag and apples for hosts.
• 10-20 email For the teacher. For the neighbor who takes your packages.
  Has purchased · Small gifts for teachers and neighbors. Pouch bundle and Collection.
• 10-22 email A flavor worth having strong opinions about.
  Engaged 90 · Trick or treat pouches. Black Licorice as the October hero.
• 10-26 email Halloween week. Ships tomorrow.
  Engaged 90 · Last ship week of October. National Caramel Apple Day Oct 31.
• 10-26 sms Halloween week ship reminder
  SMS subscribers · Halloween week ship reminder

November 2026

November: Thanksgiving, rust and harvest  ·  8 emails, 2 SMS

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

2

3

emailThe host gift that does not get regifted.

4

5

email40 clients. Zero wrapping.

6

7

8

9

10

emailWho showed up for you this year?

11

12

emailThanksgiving table? Order by Friday.

13

14

15

16

17

emailDecember, before everyone else sees it.

18

19

20TG order-by

smsShip deadline 1: Thanksgiving

21

22

emailStocking stuffers, previewed.

23

24

25

26Thanksgiving

27

emailNo doorbusters. Free shipping over $75, all season.smsBFCM: free shipping over $75

28

29

30

emailCyber Monday: the two bundles.

• 11-03 email The host gift that does not get regifted.
  Engaged 90 · Thanksgiving host gift. The hostess gift that gets remembered.
• 11-05 email 40 clients. Zero wrapping.
  Corporate list · Corporate gifting: volume, note, deadlines.
• 11-10 email Who showed up for you this year?
  Has purchased · Gratitude gifts for the people who showed up this year.
• 11-12 email Thanksgiving table? Order by Friday.
  Engaged 90 · Ship-by for Thanksgiving. Order by Friday Nov 20.
• 11-17 email December, before everyone else sees it.
  VIP · December preview to VIPs. Dates, lineup, no offer.
• 11-20 sms Ship deadline 1: Thanksgiving
  SMS subscribers · Ship deadline 1: Thanksgiving
• 11-22 email Stocking stuffers, previewed.
  Engaged 90 · Stocking stuffer preview. Pouches and the Extra Caramel Bag.
• 11-27 email No doorbusters. Free shipping over $75, all season.
  Engaged 90 · Black Friday: free shipping over $75, no gimmicks.
• 11-27 sms BFCM: free shipping over $75
  SMS subscribers · BFCM: free shipping over $75
• 11-30 email Cyber Monday: the two bundles.
  Engaged 90 · Cyber Monday bundles. Apple bundle plus pouch bundle, both ship free together.

December 2026

December: frost, evergreen, gold  ·  8 emails, 6 SMS

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

emailTwelve gifts. One kitchen in Idaho.

2

3

emailCorporate orders close Tuesday, Dec 8.

4

5

6

emailStocking stuffers that ship this week.smsStocking stuffers

7

smsCorporate last call

8Corp order-by

emailOne week to order for Christmas.smsShip deadline 2: one week to Dec 15

9

10

11

12

emailThree days left. Order by Tuesday.

13

14

smsShip deadline 3: tomorrow is the day

15Xmas order-by

emailLast day to order for Christmas.smsLast call, Dec 15

16Last ship day

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18

19

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21

emailNew Year, one bowl, about 200 caramels.

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24

25Christmas

26

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30

emailThank you. From all of us in Rigby.smsThank you, no offer

31

• 12-01 email Twelve gifts. One kitchen in Idaho.
  Engaged 90 · Gift guide by person. Twelve gifts, one page.
• 12-03 email Corporate orders close Tuesday, Dec 8.
  Corporate list · Corporate last call. Order by Dec 8.
• 12-06 email Stocking stuffers that ship this week.
  Engaged 90 · Stocking stuffers. Pouches and the Extra Caramel Bag.
• 12-06 sms Stocking stuffers
  SMS subscribers · Stocking stuffers
• 12-07 sms Corporate last call
  SMS subscribers on Corporate list · Corporate last call
• 12-08 email One week to order for Christmas.
  Engaged 90 · Order-by Dec 15, one week out. First of three.
• 12-08 sms Ship deadline 2: one week to Dec 15
  SMS subscribers · Ship deadline 2: one week to Dec 15
• 12-12 email Three days left. Order by Tuesday.
  Engaged 90 · Order-by Dec 15, three days out. Second of three, escalating.
• 12-14 sms Ship deadline 3: tomorrow is the day
  SMS subscribers · Ship deadline 3: tomorrow is the day
• 12-15 email Last day to order for Christmas.
  Engaged 90 · Order-by Dec 15, last day. Third of three. Then eGift cards.
• 12-15 sms Last call, Dec 15
  SMS subscribers · Last call, Dec 15
• 12-21 email New Year, one bowl, about 200 caramels.
  Engaged 90 · New Year party spread. Ships Dec 21 to 23 for Dec 31. Plus eGift for late gifts.
• 12-30 email Thank you. From all of us in Rigby.
  Has purchased · Thank you and January preview. No offer.
• 12-30 sms Thank you, no offer
  SMS subscribers · Thank you, no offer